More choice, more visibility, and a membership that fits the way you advertise.
When we introduced memberships on Velvet22, we deliberately kept things simple.
There was one option: Elite for $50 per month.
It was our first step toward giving independent providers more ways to stand out on Velvet22. And thanks to the many loyal advertisers who joined Elite and continued supporting the platform, we learned a lot about what providers actually want from their advertising.
One thing became clear: one membership doesn't fit everyone.
Some providers simply want a professional presence and a few extra features. Others travel frequently and need to promote themselves across multiple cities. And some want maximum visibility wherever possible.
So we're changing how Velvet22 memberships work.
Instead of a single paid membership, Velvet22 now offers multiple levels: Free, Basic, Silver, Gold and Elite.
Each level is designed around a different advertising need and budget. You can still use Velvet22 completely free. If you want more features or more visibility, you can move up to the level that makes sense for your business.
No need to pay for exposure you don't need. And no need to settle for limited exposure when you want more.
| Membership | Price | Search priority | Homepage |
|---|---|---|---|
| Free | $0 | Low | No |
| Basic | 50 credits / 30 days | Normal | No |
| Silver | 100 credits / 30 days | Higher | Yes |
| Gold | 175 credits / 30 days | High | Yes |
| Elite | 350 credits / 30 days | Highest | Premium |
Our Free membership remains $0. We believe providers should be able to establish a presence on Velvet22 without immediately committing to an advertising budget.
Free profiles receive standard profile functionality and low search priority. For providers who want a little more, Basic is the first step up. It expands your profile with additional photos, video and a searchable tour while giving you normal search priority.
But the biggest change starts with Silver.
With our new memberships, Silver is the first level that unlocks homepage placement.
That means Silver advertisers aren't just getting higher priority within search - they can also be featured in front of visitors browsing the Velvet22 homepage.
Silver also gives you more room to build your profile, with up to 20 photos, 3 videos and 5 searchable tours.
For many independent providers, we expect Silver to become the sweet spot: more exposure without needing our highest advertising level.
Some providers use directories occasionally. Others make them a serious part of their marketing strategy.
Gold is designed for the second group.
Gold advertisers receive high search priority, homepage placement and substantially higher limits for photos, videos and searchable tours.
If you're regularly advertising, traveling or competing in a busy market such as New York, Los Angeles or Las Vegas, that additional visibility can matter.
Gold profiles receive priority over Silver, Basic and Free profiles in our membership-based search ordering.
We're keeping the Elite name because it has become part of Velvet22. But the new Elite represents the highest level of advertising we offer.
Elite advertisers receive our highest search priority, premium homepage exposure and priority for top positions.
They can also add up to 80 photos, 10 videos and unlimited searchable tours.
In other words, Elite is designed for providers who don't want to compromise on visibility.
If multiple Elite profiles qualify for the same search, positions can rotate. Elite gives you our highest placement priority rather than ownership of one permanent search position.
Under the new system, our membership hierarchy is:
Elite -> Gold -> Silver -> Basic -> Free
The higher your membership, the stronger your search priority. Starting from Silver, you also become eligible for homepage placement.
That creates something we didn't have with our original membership: choice.
Maybe you only need Basic. Maybe Silver gives you exactly the exposure you're looking for. Maybe you're in a competitive market and Gold makes more sense. Or perhaps you want the strongest visibility Velvet22 can offer and choose Elite.
It's your business. Your advertising should be flexible enough to match it.
The new memberships aren't only about where your profile appears. As you move through the membership levels, you also unlock more ways to showcase and promote yourself.
Higher memberships allow more photos, more videos and more searchable tours. For traveling providers in particular, searchable tours can become an important part of their Velvet22 presence.
Basic includes one searchable tour, Silver includes five, Gold includes ten, and Elite gives you unlimited searchable tours.
That means your membership can grow alongside your business.
We also want to acknowledge the advertisers who supported the original $50/month Elite membership.
That original membership helped us test, learn and build the foundation for what we're introducing today.
Our new membership system isn't about abandoning what worked. It's about building on it.
Velvet22 is growing, and we want the advertising side of the platform to grow with it: more flexibility, more levels and more ways to be discovered.
There isn't one 'best' membership for every provider. That's the point.
Free. Basic. Silver. Gold. Elite.
The next generation of Velvet22 memberships is here. Choose the visibility that fits your business.